Measurement of effectivity (online) brand placement and sponsoring


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What is TIM-PPL™?
Television advertising is moving beyond traditional commercial breaks and is increasingly integrated into the content itself (TV programmes, programme credits and channel brand identity) and in online videos, e.g., split screens, pre-rolls, and frame splits. TIM-PPL ™ research methodology offers advertisers/broadcasters the possibility of measuring real time attention to commercials showed outside traditional breaks. Earlier research showed that commercials shown outside traditional breaks get more attention than commercials within commercial breaks. Increased attention also improves brand awareness.
TIM-PPL ™ also measures effectiveness of sponsored TV and radio programmes (billboarding and product placement). First, a pre-test based on the TIM-Online™ methodology offers insights into the likes and dislikes of the format, the balance between creative content and sponsored content and the fit of sponsor and format. Then, the campaign’s KPIs at the end of the series are measured.

TIM-PPL™ Research
TIM-PPL ™ uses an Internet access panel. Access panels are available for different territories (e.g., the Netherlands, the UK, Sweden, Denmark, Germany and Belgium). The data are collected in 3 steps: a pre-test based on the TIM-Online™ methodology and two measurements of effectiveness (before and after the broadcast of the series).
TIM-PPL ™ is used for:
• Improving branded content
• Determining the impact of branded content.

Who uses TIM-PPL™?
TIM-PPL ™ is available for:
• Advertising agencies and retailers
• Sponsor agencies and brands
• Profit en non-profit organizations
• TV & radio producers and networks.

Would you like to receive a handout of the do’s and dont’s of product placement or would you like to commission TIM-PPL™ research? Fill out the form.

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